High Tech Product Launch - Second Edition
The first edition of this book became a classic reference for the basics of product launch, used worldwide by companies and individuals. The Second Edition builds upon the principles of the first edition, with new content, illustrations and updated examples that reflect the best practices in product launch today. The book addresses product launch as a vital business process, requiring the combined skills of marketing and project management. The content guides the reader through the launch process, from data gathering to analysis to planning to implementation. The techniques presented can be used to launch any type of product or service.
Who's buying it?
Marketing professionals, launch managers, product managers, entrepreneurs, marketing directors, marketing communications and P.R. firms, and small business owners.
What's the content?
A practical, how-to guide for launching any product or service that covers the launch process from beginning to end. The basic principles of launch are included, such as market and competitive analysis; market strategy; external and internal marketing programs; creation of marketing plans; compiling launch plans; and launch management. To expand content, several new topics have been added:
How is the book being used?
Specifications and Where to Buy:
(2005), 259 pages, Paperback
Paperback available from:
This popular guide to best practices in product launch covers the techniques needed to execute a successful launch process every time. It can be used to launch any type of product or service.