Launch Doctor

The Place for Product Launch:

Business Books by
Catherine Kitcho, The Launch Doctor

Product launch and new product management are vital to every company's survival and growth. Learn how to implement more effective launches and manage new products profitably with the help of Catherine Kitcho, a launch consultant and business author.

Here you will find business books by Catherine Kitcho, the Launch Doctor, with sample chapters for your review and links for immediate ordering. In addition to "The Launch Forum" on this page, there are also many free articles about launching and new product management that you can read online - just click on the "Articles" button. You can learn about Catherine Kitcho's experience as a product launch and marketing consultant, and also the services she offers in the areas of product launch, market strategy, and marketing communications. On the "Online Seminars" page, there is information about planned seminars and presentations on launch and related topics. If you want to learn even more about product launch, sign our guest book below and check the box to receive "The Launch Pad", a monthly e-mailed newsletter.

Looking for help with product launch, strategic marketing, or evaluating new product ideas?

You've come to the right place. Click on your area of interest below.

Sign Up to receive free Launch Articles.

Launch Doctor - About
Catherine Kitcho's resume. 

Product Launch Books - Marketing
Reviews, sample chapters, ordering links, special offers.

Product Launch and Business Consultuing
Consulting services provided by The Launch Doctor.

Launch Archives
Free product launch articles to read online.

Launch Doctor - Contact
Contact Information.

Business Consulting Seminars
Seminar Information.

Sign Up - Free!

Sign our guest book and receive a free article, "Product Launch for the Entrepreneur".

Items with an * are required.

* Your Name:

* E-mail address:

I'd like to receive the monthly
email newsletter "The Launch Pad"

Product Launch Forum

The column about Product Launch...

V.1 no. 5: "New Product Portfolios"

What's the best way to manage multiple new products?

 Any company that wants to grow its business must become proficient at managing multiple products that may be in varying stages of the new product cycle. This is sometimes referred to as a "product portfolio". Some products may be in the idea stage, others might be just entering or completing development and others may already be launched to the marketplace. By examining four key groups of issues, a simplified high-level plan will help guide new products through the cycle simultaneously. These four issue groups are: market, strategy, planning and profitability.

The best way to approach this exercise is to gather up the facts about the multiple products. You'll need product descriptions, target customer, lists of existing/new customers by name, target market size, pricing information, and most importantly, the stage of the cycle that they're in now. You will also need information on the primary competitors for each product and the nature of the sales cycle for each one. Once you have the facts, start at a high level. Create a one-page diagram (or on a white board) that places each product on a timeline representing the new product cycle. Now you're ready to examine the issues, first at a high level and then in more detail. From examining each group of issues, you will have a master "To-Do" list with dates that you can use to develop a new product management plan for your portfolio.

(NOTE: For each of the major issues sections below, I have indicated pertinent chapters and/or page numbers from my latest book, "From Idea to Launch at Internet Speed". The book is all about managing new products from beginning to end. Those of you that have the book can consult it for more detail on these issues. For those of you interested in learning more about the book, you can visit the books section of this website. It can be ordered from


Home  Books  

© Copyright 2014 Launch Doctor and Catherine Kitcho, all rights reserved
For problems with this site contact:
Web Site Development by Web Search + Design